2024-09-27, 21:00–21:30 (Europe/Zurich), Hallenecke
The digital world is a place where reality collapses, and it seems that everything is possible. Become an idol and perform in front of an audience, where the avatar you created transforms the space into a brilliant show—an attempt to create a digital realm where everyone can be an idol, no matter the limits. “G.–Ai performance” uses constructed narratives in the idol industry and tries to reinvent and deform them.
"G.–Ai Performance" is part of a research project called "G.–Ai" that investigates the interplay between the K-Pop industry and its extensive relationship with digitalization and technology. This exploration is conducted through the lens of transmedia storytelling. The performance delves into how transmedia storytelling operates within the concept of a "comeback" and its connection to live performances in the K-Pop realm.
The audience experiences a digitalized live performance and observes how transmedia storytelling can enhance audience engagement.
The project aims to operate and deconstruct existing narratives to engage fans with the fandom and pave the way for positive change.
Victoria Cheredeeva was born in Moscow, Russia, in 1995. Victoria is a multimedia conceptual designer and artist based in Zurich. She has a Master's degree in Fine Arts and Interaction Design. Some themes in her work include the riddle as a medium, music, which often acts as a guide, and surprise. Across mediums, her work is characterized by improvisation, experimentation, and immediacy.
In recent years, she has been interested in idol culture and speculative narratives of the industry.